Megan Haynes

Villaggio is calling all lovers of white bread. The Dempster’s brand has a new positioning and a new campaign bowing this month.

The new positioning, “Bread for bread lovers,” targets folks who – as the tag suggests – love white bread, and have no inhibitions in consuming it, says Shery Hanser, marketing director of white and fruit breads, Dempster’s.

http://strategyonline.ca/2014/10/29/villaggio-courts-the-bread-lovers/